April 10, 2008

Gucci ads…

Posted in 1 tagged , , at 3.26 am by adaphnee

I was flipping through some magazines, and paused a few minutes on the ads for the perfume “Gucci by Gucci”… First, I really liked how the “brown color” theme was consistent through the print campaign. I thought it gave it a pretty sophisticated touch. Also, the outfits the models were wearing looked elegant. silky and trendy. The choice of putting on display a piece of jewelry (the one I am looking at is a pretty 2 hooped-diamond bracelet) is also on theme. The make-up of the girl looks sharp as well. I really like how she is carrying this “bigger” bottle of perfume, like a high-end accessory item that she really wants to show off (such as a bag she would carry). The bottle itself looks bulky, yet with presence. It stands out because of its color and touch of luxury. I actually like this campaign a lot.

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