September 4, 2008

Secret Affair… Sultry Obsession

Posted in 1 tagged , , at 1.29 am by adaphnee

Calvin Klein’s new fragrance, Secret Obsession, is on the shelves. More than a seductive and floral oriental perfume, its new advertising campaign featuring Eva Mendes seems to create buzz in the media. Its very torrid and sexually exposed side steams controversy.

I actually like this new ad and am seduced to buy the perfume without even having smelled it. The black and white tone and Mendes’ natural and sexy charm gives the original burnt orange bottle an image of mystery and seduction. I also believe the position of the bottle and its shape also creates a subliminal effect… Thoughts?