June 30, 2008

Josh Hartnett, now wears beautiful “Diamonds”

Posted in 1 tagged , , , , at 1.41 am by adaphnee

The Giorgio Armani Diamonds for Men campaign now has a new face: Josh Hartnett.

The ad is supposed to represent a real paparazzi shot and Giorgio trying to convey that “Diamonds are a girl’s best friend.” The perfume is supposed to hit the markets come August.

I must say I like this picture of Josh and the classy and sexy way he is looking at the camera. The edge of the fragrance might be felt right in that spicy look of his. As one of my previous postings on Beyonce and the Diamond ads for women, I have to say I really prefer this choice of character to represent the perfume. I don’t believe Josh Hartnett per say represents sophistication, but his style and the way the picture appears really portrays this side. And the black & white gives it that extra sexiness…

Good ad concept for me on that one!


May 4, 2008

Does Beyonce make you want to buy Diamonds?

Posted in 1 tagged , , , , at 10.45 pm by adaphnee

This campaign for Armani’s Diamonds perfume has been running for some time now, but I was wondering if the fact that the fragrance is promoted by singer Beyonce made it more appealing to us, customers… Actually for me, it is sort of a turn-off. I have an Armani Night perfume, and really like the fragrance. I would have definetely tried another one. But perhaps not Diamonds… Without even trying to smell the actual scent, I would not want to since I believe Beyonce is not the appropriate spokesperson for this brand.

Flipping through a magazine I did end up smelling the fragrance (smelly peel-off) and thought that it was actually not bad. I saw the commercial on tv as well. I don’t have anything against Beyonce, but I think she does not portray Armani’s image in the right way. If I think Beyonce and music, I would not relate them to a name such as Armani, which would more represent luxe, sophistication and high-fashion…

What do you think about this?