May 29, 2008

Walking through Macy’s, Promoting Perfumes

Posted in 1 tagged , , , , , , at 5.18 am by adaphnee

Today, I took a little walk to observe Men’s and Women’s fragrances at Macy’s. Lots of perfumes for the summer season, lots of fresh/blue/sea themes also for Men, many pinks and gold ones for Women.

I didn’t really think much creativity was put into the displays. Only Armani (Code and Aqua di Gio) and Chanel really had display stands to promote their fragrances.

At the end, are displays for such products really effective? Do people pay attention? How could perfume really be promoted without having consumers sneeze because they smelled too many scents??


May 22, 2008

Chanel, again…

Posted in 1 tagged , , , , , at 11.08 pm by adaphnee

Sorry I was missing so long, but I am preparing to move to NYC and it’s been hectic… I must say I am super excited…

Just a piece of news that I came accross earlier today:

Nicole Kidman is being replaced as the face of Chanel No. 5. The new muse will be French actress Audrey Tautou in 2009. Tautou is most famous for her fabulous part in the movie Amelie.

April 21, 2008

Chanel N°5’s high bill

Posted in 1 tagged , , , , , at 12.48 am by adaphnee

Did you know that the bill for producing Chanel N 5’s commercial was around $46 million?!

The non-ordinary, drama-thirsty Baz Luhrmann produced this exceptional three-minute ad (or film as he prefers to call it) which is considered to be the most expensive and elaborate advertisements of all time. The film was screened in several countries around the world during 2004, 2005 and 2006.

I loved this “fairy-tale” commercial. The beauty displayed by the graceful, sophisticated Kidman accentuated the fragrance’s image and luxury touch. The scenery is utopian and the emotion of love and dream is conveyed all three-minutes. A touch of Moulin Rouge could also be felt throughout the intense scenes of love, laughter and fame. Kidman’s diamond necklace at the end was in my opinion a perfect ending…

April 15, 2008

Which “Mademoiselle?”

Posted in 1 tagged , , , , , , , , , at 3.42 am by adaphnee

Which Coco Mademoiselle (Chanel) from Keira Knightley or Kate Moss do you prefer

I like Kate Moss the best… I think she has that unique look that can actually portray a sophisticated and edgy Coco Mademoiselle.

The lattest Mademoiselle is Keira. She is definitely beautiful and conveys much grace and charisma, but I like her the least…

Vanessa Paradis would be a great choice and actually endorsed COCO from Chanel. I think her uncommon French beauty is the main feature which makes her great for this ad. Chanel is a strong, prestige French brand which carries an image of elegance and beauty.