June 30, 2008

Josh Hartnett, now wears beautiful “Diamonds”

Posted in 1 tagged , , , , at 1.41 am by adaphnee

The Giorgio Armani Diamonds for Men campaign now has a new face: Josh Hartnett.

The ad is supposed to represent a real paparazzi shot and Giorgio trying to convey that “Diamonds are a girl’s best friend.” The perfume is supposed to hit the markets come August.

I must say I like this picture of Josh and the classy and sexy way he is looking at the camera. The edge of the fragrance might be felt right in that spicy look of his. As one of my previous postings on Beyonce and the Diamond ads for women, I have to say I really prefer this choice of character to represent the perfume. I don’t believe Josh Hartnett per say represents sophistication, but his style and the way the picture appears really portrays this side. And the black & white gives it that extra sexiness…

Good ad concept for me on that one!