March 31, 2008

L’Oreal and an Initiative Against Ovarian Cancer

Posted in 1 tagged , , , , at 12.52 am by adaphnee

color-of-hope.jpgToday, many cosmetic companies take a great step forward in supporting causes that affect women and their health. A lot try to put efforts supporting breast cancer, organizing events, walks, and launching lines that would go towards the research against the disease.

L’Oreal’s dedication to women went forward on supporting research and fundraising initiatives to finding a cure against ovarian cancer. The Hope cosmetic collection was launched, introducing the exclusive Color of Joy jewerly collection and sponsoring the prestigious L’Oreal Legends Gala. $13 millions were raised in the building of awareness and research against this horrible disease. Many celebrities (Andie MacDowell, Milla Jovovich, Penelope Cruz and Scarlett Johansson in 2008) endorse the cause in order to further create awareness around this health issue that threatens many women today (www.lorealcolorofhope.com).

I believe L’Oreal’s initiative in supporting the ovarian cancer research is a great step towards understanding and listening women. The company’s dedication of always serving us in all matters, is now going on a more emotional and empowering way. I believe breast and ovarian cancers can affect all of us, and it is always moving and powerful if the cause is supported by giant corporations. We can feel empowered and embellished in our inner and outer beauties…

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